Who is Glenn Gow?

Glenn Gow is an expert in marketing technology, an Advisory Board Member, Author, Speaker, Podcast Host and CEO of Crimson Marketing. He has advised most of the biggest brands in technology on their marketing, and deeply understands the issues marketers are facing, and what they are doing about it.

  • Glenn is a respected and well-known speaker on marketing technology strategy and has spoken at:
  • Harvard Business School
  • Silicon Valley American Marketing Association
  • Northern California Venture Capital Association
  • Harvard Business School’s New Venture Match
  • MIT/Stanford Venture Lab
  • Silicon Valley Association for Software Entrepreneurs
  • Software Development Forum
  • Wharton Club of Northern California
  • CNET radio and news webcasts

Glenn regularly speaks on the topic of Big Data and Marketing Technology. He has recently spoken at the InsideView Insider Summit, the eMetrics Summit, the CallidusCloud user conference, the AgilOne conference on data in marketing and was the keynote speaker at a Mintigo marketing event (see above videos).

He has written a book called “Revenue and the CMO – How Marketing Will Impact Revenue Through Big Data and Social Selling”. He will publish a book called “Moneyball for Marketing” on the subject of Big Data and Marketing Technology in 2015.

He runs a popular podcast called “Moneyball for Marketing” where he interviews CMOs of leaders in using Big Data in marketing, and technology vendors providing solutions in this area.

"Glenn is an engaging expert and provided great insight into the world of the CMO. His depth of knowledge in B2B and B2C is unique and helped inform our thinking."

Alison L. Engel, Vice President of Global Marketing at LinkedIn


Some Examples of Glenn Speaking

Mintigo’s Predictive Marketing Event

CallidusCloud Connections 2014

AgilOne Data-Driven Marketing Virtual Summit

eMetrics Summit 2014

2013 Insider Summit


One of Glenn's Talks is Entitled Moneyball for Marketing

Based on more than 100 interviews with CMOs and Marketing VPs, CMOs and Senior Marketers, we will follow the journeys some of business’ best marketers have been on to use Big Data, marketing technology, and analytics to take their departments and their companies to the next level…to make marketing more central to company success…to be accountable to the bottom line. Other CMOs and Senior Marketers—will be inspired, filled with a sense of can-do, and alerted to the need to act now. Just as the goal with Big Data and marketing technology is actionable insight that leads to success, so too this book will provide readers with actionable insight by sparking their imagination, stressing the need to act now, and suggesting ways to get started.

I will tell stories from companies such as Dominos Pizza, Ace Hardware, eBay, Paychex, NASCAR, GoDaddy and many more.

CMOs and Sr. Marketers—will be inspired, filled with a sense of can-do, and alerted to act now.