Are you a brilliant marketer? Of course you are! But are you effectively using Big Data and Marketing Technology? Let’s find out!

We interviewed more than 100 CMOs and Marketing Vice Presidents to bring you Moneyball for Marketing. This is the most important book you’ll ever read if you need help learning how to succeed in this new world of Big Data and Marketing Technology!


Featured Companies:

In this book are featured the following companies using Big Data and marketing technologies:

  • Ace Hardware
  • Akamai Technologies
  • Atmel
  • Autodesk
  • Burberry
  • Daymon Worldwide
  • Domino’s Pizza
  • eBay Enterprise
  • GoDaddy
  • Hewlett-Packard
  • Hitachi Data Systems
  • InsideView
  • J.E. Dunn Construction
  • JetBlue
  • Juniper Networks
  • Lenovo
  • Paychex
  • NASCAR
  • Redglaze Group
  • Regal Entertainment Group
  • Rosetta Stone
  • Silverpop
  • SugarCRM
  • XL Group

The Technology:

Mentioned in this book are the following Big Data and marketing technology companies:

  • Adobe
  • Allocadia
  • Allure Global Solutions
  • Alteryx
  • Apigee
  • Apple
  • Attensity
  • Callinize
  • CFI Group
  • Cosential
  • Crimson Hexagon
  • Domo
  • Fliptop
  • FusionCharts
  • Globoforce
  • GoodData
  • Google
  • Group 1 Software/Pitney Bowes
  • Hootsuite
  • Information Builders
  • Innov8 AG
  • InsideView
  • IBM
  • IHS
  • Informatica
  • Ion Interactive
  • Kronos
  • Lattice Engines

 

 

 

  • LeanLogistics
  • Locus Solutions
  • Magnitude Software
  • Marin Software
  • Marketo
  • Microsoft
  • Mongoose Metrics
  • MotionPoint Corporation
  • Neustar
  • NICE Systems
  • Nuance Software
  • Optify
  • Oracle
  • PlaceIQ
  • Riverbed Technology
  • Rocket Fuel
  • Salesforce
  • SAP
  • SAS
  • Satmetrix
  • SDL
  • Splunk
  • SugarCRM
  • Tableau Software
  • Teradata
  • Texifter
  • Vista Entertainment Solutions
  • VMware
  • WeChat