I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline:
Who is your audience and have you targeted them correctly?
What is the right response for your audience?
To receive a response, we need an incentive. It doesn’t necessarily need to cost us a fortune, but the value of your incentive is directly correlated to the return on your response.
What’s the right form of communication for your campaign?
What exactly are you conveying to your audience? Do your prospects feel the need to act?
Keep track of your numbers at every stage and through every change. Keep it in real-time.
Learn more about the 6 M’s of successful B2B lead generation here and start improving your marketing concepts now.
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.