It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal.
In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Centering around the importance of replicating online the real time, influential kind of engagement buyers experience in a brick and mortar shop setting, Matt offers marketers practical advice, such as the following:
Matt Eichner is the Director of DoubleClick Search at Google, meaning he heads up Go to Market initiatives for DoubleClick Search, which is Google’s advanced SEM platform. Matt was previously the General Manager of Global Enterprise Search at Google, and has held several executive positions at Endeca Technologies, acquired by Oracle. Matt holds a MBA from the Harvard Business School and a B.A. in Economics and Computer Science from Yale University.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.