Who Is The New CMO?

I recently sat down with Mitchell Levy of Thought Leader Life to discuss what is a thought leader and where does my thought leadership come from. A thought leader is someone who puts out a vision because they think something is possible and get people excited about that possibility. I've

How to Build a Dialogue with Buyers in Real Time

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal.  In this episode of Moneyball for Marketing, DoubleClick Search

Predictive Marketing Analytics Will Change How You Approach Online Marketing

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. Cloud based predictive marketing analytics is about to change that dramatically.  Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover

Big Data and Marketing Intelligence Help Make Better Pricing Decisions

Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Yet it's projected that roughly 30% "of the thousands of pricing decisions companies make every year fail to deliver the best price" leading to a significant loss in revenue. The answer of how to

Hacks, Stacks and Apps—The New Tools of Technology Marketing

The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field. On this episode of Moneyball for Marketing, Scott Brinker, CTO of Ion Interactive, shares his insights on the flowering of this ecosystem, the interaction of

Why Marketing Analytics Are Needed For Growth

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics "provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer." To avoid falling into familiar patterns and

6 Steps to Drive Inbound Leads with Marketing Technology

If moving a prospect to a sale takes 10 steps, buyers are already on step seven before they even come in contact with your company. That’s a serious game-changer for marketing managers and CMOs who are accustomed to luring prospects to their website for content and information. This means that

What’s Missing From Your Technology Marketing Action Plan?

“We live in a very complex and kind of fragmented ecosystem and it’s getting more fragmented, more complex all the time,” says Daniel Kehrer—digital thought leader, major media columnist and VP of Marketing for MarketShare, a cross-media marketing analytics company.  This episode of Moneyball for Marketing gives us a flyover view

Why Are Predictive Marketing Analytics A Problem?

"Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance." But the problem is marketing may be tackling this all wrong. Marketing isn't a hard science. Meaning "outcomes can fall well outside of the historical range of

Marketing Intelligence is Changing Fast—and Most CMOs are Missing It

Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as much data science as creative art, with CMO’s and their IT departments leading the charge. On this episode of Moneyball