Understanding Customers Matters More than Ever (Anthony Marino, CMO of ThredUp)

For the modern marketer, plentiful data tells the customer's story. Tracking is invisible. Behavior is predictable. Testing is routine. Personalization is an imperative. Now, it's all about the data. But wait…is it? Moneyball for Marketing's guest in this installment might at first seem an unlikely character to tackle that question.

Personalization and Data-A Marketing Match Made in Heaven ( John Volturo, CMO of Sparks Networks )

Sparks Networks has been in the online dating game since 1997, growing from a single entry to a diverse portfolio of 30 niche dating websites. The company's flagship site, JDate, began lagging in recent years, however, as new applications employing social media and deep personalization began to make JDate and

Data, MarTech and Personalization-The Holy Trinity of Digital Marketing ( Jay Fry, Sr. VP Marketing of New Relic )

The marketing systems of old relied upon poll results, focus groups, lump sum market averages and common sense to prognosticate sales results and craft campaigns to meet market needs. Not a very sophisticated approach, by today's standards, but the only one available to us before the advent of the Big

Marketing as part of the Internet Ecosystem ( Jascha Kaykas-Wolff, CMO of Mozilla)

The Internet is an ecosystem comprised of technology, developers, content creators, users and advertisers, dependent upon each other for growth. Marketers need to view themselves as part of that ecosystem, says Jascha Kaykas-Wolff, CMO of Firefox maker and non-profit Mozilla. "We introduce ads on behalf of organizations, those ads in

The 100% Online Buyer’s Journey (Cameron Deatsch, Head of Growth at Atlassian)

Ponderings on the transformation of the buyer's journey these days generally attribute the portion of the journey taking place independently and online at around 70% and climbing. For marketers, that means a longer and longer runway of engagement and relationship nurturing before a prospective buyer is ready to talk to

How the Internet of Things Changes Everything for Marketers (Michael Mendenhall, CMO of Flex)

The Internet of Things, IOT means a lot of things to different people, but at its core are smart devices, collecting data on how their human counterparts behave and interact with them. Calling IOT "the next disruption," today's podcast guest on Moneyball for Marketing, sketch to scale solutions company Flex's

Applying the K.I.S.S. Principle to Digital Marketing. (Fred Kost, Sr. VP Marketing of HyTrust)

With all the developments in marketing in the past decade, it is a challenge for marketers to stay on top of all that they manage. Huge volumes of data, a multitude of technology tools and an ever-changing landscape are just the beginning of what marketing organizations need to contend with.

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals ( Al Campa, RingCentral CMO)

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. Participating and learning

Data and Creativity— Finding the Left-Right Brain Balance (Mike Linton, Farmers Insurance CMO)

Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. Some say this has diminished the importance of creativity—long believed the ‘secret sauce’ to powerful marketing. Mike Linton, CMO of

Team, Tools and Transformation—How to Build a Demand Gen Program that Works

Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at your go to market strategy “from a holistic perspective, rather than focusing on one aspect.” On this episode of Moneyball