CMOs: Stop Believing These Digital Marketing Myths

There are many myths surrounding digital marketing solutions. It's rare to find a CMO in the digital trenches with a full understanding of what works and what doesn't. Let's review these 15 digital marketing myths and their corresponding truths: 1. SEO Can Be Set It And Forget It "The idea

How to Optimize the Customer Experience With Behavioral Data

By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time.  That has interesting applications in areas like consumer lending, where an applicant’s credit history and score, number of cards, reason for borrowing, age, employment history and dozens of

From Persuasion to Participation: The 5 Values for Nurturist Organizations

With his influential 1981 book Positioning, Jack Trout established marketing thought in metaphorical alignment with war. That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing

#BADMarketing at a Store

This is anything but simple... #BADMarketing Image: Courtesy of The Education Business Blog

Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]

The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience.   "To do this, modern-day marketers need to combine

Talk to The Data to Become a Data Driven Organization

Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has

Going Digital: The Secrets Revealed [Video]

It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today. That

#BADMarketing from 5-hour Energy

Clearly, you can't believe all the hype #BADMarketing Image: Courtesy of David Tyler Communications

Digital Display Advertising in the Data Analytics Age

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Now that you've spent some time learning the basic steps of SEO, let's dive a little deeper and discuss the importance of landing pages and infrastructure on your website. Landing pages When it comes to landing pages, ask yourself: does the page make sense? Look at everything before you create