Mobile Messaging Genie is Out of the Bottle

I wrote an article in 1999 entitled "Mobile Data: We've Been Here Before" predicting that the deployment of mobile and wireless data in businesses would replicate the deployment of the PC in the enterprise. I noted that in the early 1980s, personal computers began populating desks of accounting and marketing

Social Media Club

I'm involved with a group called "The Social Media Club". The purpose of the group is to share best practices, establish ethics and standards, and promote media literacy around the emerging area of Social Media. I love these kinds of think tanks where all kinds of people who care about

Finding a Game-Changing Market Opportunity

We have been asked by a client to help them determine the next growth opportunities for their product offerings. For this particular client, they are not just looking for incremental revenue opportunities, but game-changing opportunities. Here’s the three-phase approach we’re going to use. I recommend this for any company facing

I like HP because I like Mark Hurd

One of the best business books I’ve read recently is Jim Collin’s Good to Great. One of Jim’s key elements in defining why a company becomes even more successful, is the style of the CEO. Collins points out that, of the companies he studied, the most successful ones had CEOs

Workshop at the SVAMA

I gave a workshop "Going 2.0" last week at the Silicon Valley AMA and we had a great turn-out. This was an overview of Web 2.0 and Social Media for marketers. I'd love to do more of these kinds of workshops in the future - especially deep dives on social

Tasty Data Goodies… Swivel

If you haven't checked out Swivel yet, its a data geek's dream. Launched a few months ago, Swivel is a site full of all kinds of interesting data. Explore, compare, share and upload data. Search for data, have fun browsing through endless graphs, charts and data sets. If you upload

Top 5 Things Solution Providers Should Look for in Leading Vendors

I had the chance to chat with Michael Vizard last week of Ziff Davis eWeek in a Channel Insider ePodcast: Making the Most of Marketing and we agree, Vendors who invest in true joint channel marketing programs should be at the top of every (SP) Solution Provider's Vendor list. So

Vendors Can Improve Channel Co-Marketing Results

We're seeing a revolution taking place in the way best-in-class organizations sell solutions and work with their VARs and Solution Providers to drive scale and ROI. Companies are re-thinking the allocation of marketing resources and how to utilize marketing infrastructure to effectively scale how they go to market, particularly for

Key Principles in Developing Marketing Metrics

Many, many of our clients struggle with the issue of managing the effectiveness of their marketing efforts. While there is no one way to do this well, there are some key principles we have found that help organizations get a handle on this issue. Metrics should be directly linked to

The Retail Experience – I love browsing!

I finally had a chance to view Steve Ballmer of Microsoft's video of retail of the future from the NRF. It shows a woman managing her shopping list through her cell phone and using that to navigate through the aisles in an efficient way. It made me laugh because I