Why Influencer Marketing Is The New King of Content [Infographic]

Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust. Blogs influence purchases [Tweet "Blogs are the third most influential #digital resource when making overall purchases #blogging"] Consumers TRUST influencers more than brands [Tweet "92% trust

The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Why? Well, the brand has failed to leverage their web experience data -- in this case,

The Convergence Trend of TV and Digital Video

The convergence of television with “second screen” video media is well underway. Consumers already view their favorite "made for TV" series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. TV and digital video grew up under

#BADMarketing on Memorial Day

That awkward moment Heinz came across "happy" over dead servicemen and women... #BADMarketing. Source: Observer

Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full

You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish thought

3 Ways Customer Experience and Real-Time Insights Create Winning Brands

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%. With the massive popularity of social media and portable computing

Why Does Marketing Technology Matter To Business Evolution?

Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Bring on the platform age Brinker: There’s tremendous change

Infographic: What Does Social Selling Look Like in 2015?

Searches for the term "social selling" didn't explode until 2011. 2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. Social Selling will become a reality. "Before LinkedIn and other social networks, in

4 Ways The B2B Buying Process Has Changed in 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let's explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex B2B marketing technology is developing rapidly. "Decision makers are faced with