Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are:
“B2Bs need to look at innovation from every angle if they want to succeed, as strategy, customer focus and B2B marketing technology all come into play. When asked about the leading factors fueling innovation, respondents were most likely to cite strategic ones such as committed leaders and prioritizing efforts. Other top innovation drivers were a customer-centric focus as well as tools, meaning marketers can’t just look at this from a human or tech angle—they need to collaborate and integrate across channels to innovate most effectively.”
What are roadblock to innovation?
Innovation need isn’t limited to B2Bs:
“It’s not enough for marketers to wait for change to just happen. To remain relevant and outpace the competition, professionals must take a well-rounded approach, be open-minded and actually put ideas into action.”
Image: Courtesy of TABBERT
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.