Eccolo Media recently conducted a survey of B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions.
The content type that received the most engagement was product brochures/data sheets (57% of respondents); it is also viewed as the most influential in making a purchase decision (30%).
“Other commonly consumed content types include: Emails from vendors (52% have read in the past six months), white papers (52%), competitive vendor worksheets (42%), and case studies/success stories (42%). The least consumed content types are eBooks (24%) and podcasts (24%).”
Other key findings from the report include:
Image: Courtesy of The Beauty Bean
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.