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Infographic: What is the Most Valued Content for B2B Technology Buyers?

Posted on January 19, 2015 by Glenn Gow

Eccolo Media recently conducted a survey of B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions.

The content type that received the most engagement was product brochures/data sheets (57% of respondents); it is also viewed as the most influential in making a purchase decision (30%).

“Other commonly consumed content types include: Emails from vendors (52% have read in the past six months), white papers (52%), competitive vendor worksheets (42%), and case studies/success stories (42%). The least consumed content types are eBooks (24%) and podcasts (24%).”

Other key findings from the report include:

  • 48% of B2B tech buyers say they only consume 2 – 5 content assets before making a decision.
  • B2B buyers consume the same amount of email content as they do white papers, but the latter is viewed as more influential in making a purchase decision.

Source: MarketingProfs
Image: Courtesy of The Beauty Bean

Glenn Gow

Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on TwitterLinkedInGoogle+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.


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