Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers.

Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.

Challenges that marketers face when it comes to marketing automation is differentiating between martech products and figuring out how the software will fit into their organization. 

Here’s an overview of the main tactics enabled by marketing automation for generating leads:

1. Sales Collaboration
   Lead scoring helps generate a 20% increase in #sales opportunities

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2. Email Drip Campaigns
   60% of buyers read marketing emails #emailmarketing

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3. Landing Pages
   

4. Personalization and A/B Testing
   Personalized emails generate 6x revenue #emailmarketing

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For more in-depth information, read the entire article at TechnologyAdvice.

Image: Courtesy of RadioTimes

 

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