Marketers looking to stay competitive know it’s all about the numbers. From monetizing budget and leveraging marketing technology (martech) to determining search success and personalizing campaigns, marketing in the digital age can feel like one big math test.
To optimize your digital marketing solutions, focus on these key areas:
1. Get the right budget
2. Leverage the right tools
3. Solve the search equation
4. Test your content
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.