Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers.
Customer data should be gathered from your own business intelligence as well as web analytics. Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. This data will give you the framework for your buyer’s pain and needs.
The infographic below will help you get started on creating your buyer personas and improve how you segment content to your buyers:
Image: Courtesy of Jameela Oberman
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.