Manu Jeevan of Big Data Made Simple interviews Crimson Founder & Advisor Glenn Gow about marketing technology and making sense of big data. Visit Big Data Made Simple to read the full interview. 

Do you look at Marketing as a cost center or as a revenue center? If you said "cost center," you're missing out on a big opportunity. Don't feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business. Revenue? How

Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception,

Arthur Hilhorst of Onalytica shares the top 100 Twitter influencers in B2B Marketing including Crimson CEO Glenn Gow.  Visit Onalytic to see who else made the list. 

Many B2B marketing professionals would say that it’s not possible or desirable to meet a quota, but a quota can improve alignment between a company’s sales and marketing department. It can drive marketing to stay involved throughout the sales cycle and can help measure marketing effectiveness. Sales and marketing departments

Jeremy Bednarski, Senior Consultant at PR 20/20, shares his 9 marketing podcasts you need to listen to, including Glenn Gow Crimson Marketing CEO's Moneyball for Marketing Podcast. Visit Linkedin to read the rest of the article.

B2B companies have recently had to confront an awkward truth. No longer is the sales department driving the bus. Buyers are now firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not

Crimson Marketing's Moneyball for Marketing tops the list of the Top Five Podcast Series for Marketing Operations by DDD Marketing.  Visit Data Driven Decisions in Marketing to read the rest of the article.

The best marketers are those who can quickly build a three-dimensional picture of markets and customers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. We often call that intuition,

Sean Callahan, Senior Manager, Content Marketing at LinkedIn, asked LinkedIn executives who will be speaking at B2B Connect and other industry thought leaders (including Crimson CEO Glenn Gow) this question: What does the future of B2B marketing look like to you? Visit the Linkedin Marketing Solutions Blog to read the rest