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4 Marketing Analytics That Matter for Driving Higher Revenue

Posted on July 28, 2015 by Crimson Marketing

Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.

To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.

Visit the Marketo Blog to read the rest of the article. 

Crimson Marketing

The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at info@crimsonmarketing.com Follow me on TwitterLinkedInGoogle+, and Facebook.

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