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5 Ways to Boost Your B2B Marketing into Overdrive

Posted on July 6, 2015 by Crimson Marketing

B2B companies have recently had to confront an awkward truth. No longer is the sales department driving the bus. Buyers are now firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one.

B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs.

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Crimson Marketing

The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at info@crimsonmarketing.com Follow me on TwitterLinkedInGoogle+, and Facebook.

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