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Guide the Buyer’s Journey with Web Experience Data

Posted on May 5, 2015 by Crimson Marketing

Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.

Why?

Well, the brand has failed to leverage its web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. By failing to retarget its messaging, the brand has likely lost an additional purchase from you.

Web experience data is crucial to connecting with buyers. It helps marketers better predict their next moves and tailor marketing campaigns to meet buyers at the right time with the right content.

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Crimson Marketing

The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at info@crimsonmarketing.com Follow me on TwitterLinkedInGoogle+, and Facebook.


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