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How to Win the Marketing Battle Using Big Data and Marketing Technology

Posted on June 24, 2015 by Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and customers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it.

We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers. It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process.

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Crimson Marketing

The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at info@crimsonmarketing.com Follow me on TwitterLinkedInGoogle+, and Facebook.

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