The best marketers are those who can quickly build a three-dimensional picture of markets and customers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it.
We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers. It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process.
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