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What Is Paid Social Amplification and Why Is It Important? [Infographic]

Posted on September 22, 2014 by Crimson Marketing

by Jennifer Landry

Having 50,000 arrows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess. This also applies to social media advertising and organization. Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience.

What businesses really need for their online marketing solutions to thrive is a strong social media presence. The power of social sharing is unmatched, with hundreds of millions of potential buyers spending large amounts of time on their host of devices every day. Paid Social Amplification is the idea of properly harnessing the online social aspect of today’s buyers and delivering content to them in such a way as to get it shared across a multitude of networks.

Paid Social Amplification is an integral part of any successful online marketing solution. Attracting the right kind of attention from your posted or shared material is the first step to securing new buyers, sales, and fans for your business. But wanting to achieve this goal and possessing the know-how to do it are not the same thing.

In this infographic, you’ll find out what it takes to do Paid Social Amplification right. You’ll learn which networks have the largest audiences, and how to use them for effective product marketing. So take a look, and you’ll be well on your way to re-defining your goals through smart social marketing, and extracting the true value out of Paid Social Amplification.

social media strategy, marketing solutions, product marketing, marketing system


Jennifer Landry is a web journalist based in Malibu, California. She specializes in articles about business management and the current social media landscape, which are inspired by her own small business experience.


Crimson Marketing

The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at info@crimsonmarketing.com Follow me on TwitterLinkedInGoogle+, and Facebook.

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