Crimson Marketing’s Founder & Advisor Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A’s baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you’d like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, email us at

What Is Pull Marketing and How Does It Add Brand Value?

Gilad de Vries, SVP Strategy at Outbrain

How to Market Smart When You’re Not an IT Expert

Nate Skinner, Chief Customer Officer at Campaign Monitor

From Persuasion to Participation: The 5 Values for Nurturist Organizations

Daina Middleton, Twitter’s Head of Global Business Marketing

Digital Display Advertising in the Data Analytics Age

Jennifer Davis, VP Marketing and Product Strategy at Planar Systems

How To Use Unstructured Data to Understand Customer Language

Cary Fulbright, Attensity’s Chief Strategy Officer

Customer Experience is the Core of Big Data Marketing

Russell Glass, Head of Products, Marketing Solutions at LinkedIn

How to Run an Effective Agile Marketing Organization

Vittorio Viarengo, MobileIron’s VP Mktg

Mad Men No More— How Marketing Has Changed

Jackie Yeaney, Red Hat’s EVP Strategy & Marketing

Why Marketers Need Full Funnel Planning to Win Customers

Whitney Bouck, Box’s SVP of Marketing

How to use Marketing Technology to Market Technology

David Ginsburg, CMO of Pluribus Networks

How to Combine Digital and Traditional Retail Marketing Channels

Nicolas Franchet, Head of Retail and E-commerce at Facebook

2 Über Trends in Corporate Marketing Every CMO Must Know

Kevin Akeroyd, GM of Oracle Marketing Cloud

What Is The “Data Downside” and How Do You Avoid It?

Bennett Porter, SurveyMonkey’s VP of Marketing Communications

The Brave New World of Corporate Marketing

Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP

Does Marketing Technology Improve The Customer Journey?

Jamie Beckland, Janrain's Customer Success and Marketing VP

How Marketing Can Work With Sales to Increase Revenue

Giles House, CallidusCloud's Sr. VP & CMO

How To Leverage and Use Marketing Technology

Howard Ting, Nutanix's VP Marketing & Products

Why Thought Leadership is More Than a Content Strategy

Torsten George, Agiliance's WW Marketing VP

How To Make Data Analytics a Natural Marketing Outcome

Jon Miller, Marketo Co-Founder and VP Marketing

The Three C’s of Solutions Marketing

Bob Braham, SGI's Chief Marketing Officer

The Content Experiment

Rishi Dave, Dell's Former Executive Director of Digital Marketing

Can Marketing Speak the Sales Language?

Kerry Langstaff, Xignite's Vice President of Marketing

Why CEOs Should Not Be Involved in Social Media

Glenn Gow, Crimson Marketing Founder & Advisor