Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. On this episode of
Moneyball for Marketing, Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes how to define a consistent brand story, how to use marketing technology to develop a progressive profile of those interacting with your content, and how to nurture and qualify leads by creating multiple pathways along the Buyer’s Journey. Key concepts include:
Christian Campagnuolo is the CMO of Logi Analytics. Christian has more than 18 years of experience in brand marketing, advertising, promotions, strategic planning and new business development. Logi Analytics enables enterprises to raise their corporate I.Q. by delivering on the promise of analytics everywhere. By providing both a data discovery solution and a business information platform Logi helps customers address a broad range of use cases, enabling employees to be more informed, make better decisions and drive corporate performance. Christian holds a Marketing MBA from Rollins College.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.