Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars they spend have a measurable ROI.
On this episode of Moneyball for Marketing, Cory Treffiletti shares his expert insight on how to prove the value you bring to the table and justify increasing marketing spend. Key points include:
How is big data being incorporated into your marketing solutions? Share your thoughts below!
Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. Cory is currently SVP of Marketing for BlueKai (recently acquired by Oracle) and has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost’s Online Spin. Cory spent many years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory was part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F. In the start-up media space his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), Co-Founder of Republic Project (acquired by DG/MediaMind) and Co-Founder of The Virtual Fan Network. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University and is also the author of “Internet Ad Pioneers” (available on Amazon.com).
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.