An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. Cloud based predictive marketing analytics is about to change that dramatically. Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover specific buyer personas, integrate demographic data with behavioral records and empower marketers to engage buyers in an ongoing personalized dialog, rather than through single message campaigns.
In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels
Dominique Levin is the CMO of AgilOne, who’s mission statement is to bring revolutionary predictive marketing to every day marketers. AgilOne wants to restore the personal relationships companies had with their customers in the days of the corner butcher store. Dominique runs marketing of AgilOne and she recently joined from Tatango, a leader in customer success management software. Dominique’s past experience includes previously being the CMO at Fundly, which helps non-profits with social media fundraising; and she was CEO and CMO at LogLogic, a big data analytics company which was sold to TIBCO. She holds a MBA in Entrepreneurship from Harvard University.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.