Do opportunities lie within Big Data or is it all a bunch of hype? On this episode of Moneyball for Marketing, Eric Porres shares his expert insight on how you can use marketing technology to understand the big data explosion:
Eric Porres is the CMO of Rocket Fuel. He is also the head of Rocket Fuel’s research center of excellence for digital consumer insight. He describes his job as providing oversight for marketing operations. Rocket Fuel was named number one on the Deloitte Tech Fast 500, the fastest growing company in the technology field, and they went public in 2013. Eric holds a B.A. in Philosophy from Duke University.
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Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.