Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as much data science as creative art, with CMO’s and their IT departments leading the charge.
On this episode of Moneyball for Marketing, Heather Zynczak, CMO of marketing intelligence platform Domo, took the time to share with us just how the brave new world of big data is empowering CMOs and their marketing teams. Key insights include:
Heather Zynczak is the Chief Marketing Officer of Domo. Heather has held executive marketing and product management positions at some of the world’s largest enterprise technology companies. She spent the last six years at SAP, where she mostly recently served as the Global Vice President of Marketing. Prior to SAP she spent five years at Oracle as Senior Director of Product Strategy. Heather has also lead product marketing at two Silicon Valley start-ups and served for a number of years as a business consultant for top firms including, Accenture, BCG and Booz Allen. Heather holds a Finance BBA from The University of Texas and a MBA from the University of Pennsylvania.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.