With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers are challenged with the need to gain increasing levels of marketing intelligence to help guide their decision making.
On this episode of Moneyball for Marketing, Howard Ting shares his personal experiences and acquired wisdom about which marketing technology tools to use, what data to capture and how to analyze that data for optimum results. Highlights include:
Howard Ting is the Vice President of Marketing & Product Management of Nutanix. Howard has 15 years of experience building and scaling enterprise software and infrastructure companies. At Nutanix, Howard is responsible for all aspects of marketing and product management. Nutanix sells a server with built-in storage and virtual computing platform. The company has also recently raised over one hundred million dollars in VC financing. Howard holds a B.S. in Business Administration from the University of California, Berkeley.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.