The technology marketing landscape is a multi-screen world. Buyers are interacting with sellers on multiple devices and in a variety of usage contexts. For this reason, there is an emerging concern among marketers to observe and cater to the meandering “Customer Journey” taking place across this variety of marketing channels.
On this episode of Moneyball for Marketing, Jamie Beckland, VP of Marketing and Customer Success for customer-acquisition focused user management platform Janrain, shares insights on how companies are adapting their marketing solutions to thrive is this new landscape. Highlights include:
Jamie Beckland is the VP of Marketing and Customer Success at Janrain. Jamie has been delivering custom web solutions for more than 10 years and built his first social media community in 2004. He speaks frequently about technology trends and writes for Mashable, Social Media Examiner, iMedia Connection, Ad Age and other publications. Jamie holds a B.A. in International Studies from the University of Wisconsin, Stevens Point, and a MPP in International Commerce and Policy from George Mason University.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.