Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”
Katy Keim, CMO of social media engagement software leader Lithium, joins Moneyball for Marketing to share the following insights into online customer brand experience building:
Katy Keim is the CMO of Lithium Technologies. Lithium software helps build trusted relationships with customers. The SaaS based Lithium social customer experience platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications; Go to Market strategy and customer acquisition programs. Katy holds a MBA in Marketing and Entrepreneurship from Northwestern University.
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Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.