“Science holds the key to unlocking human potential.” This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing.
To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Mick Hollison, CMO at InsideSales.com, shows how data science—especially marketing analytics—enables sales and marketing teams to unlock the high level performance potential they need to win. Here are some of the topics covered:
Mick Hollison is the CMO of InsideSales.com. Mick oversees all marketing efforts, including public relations, content marketing, paid advertising and website conversion. The company, InsideSales.com, offers the sales industry’s first comprehensive sales acceleration platform that creates high performance sales teams with breakthrough technology. Mick holds a management degree from the Georgia Institute of Technology.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.