The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field. On this episode of Moneyball for Marketing, Scott Brinker, CTO of Ion Interactive, shares his insights on the flowering of this ecosystem, the interaction of major and minor developers and how technology marketing organizations are keeping up with rapid advances. Some of the topics covered are:
Scott Brinker is the President and CTO of Ion Interactive, a marketing apps platform that generates leads and revenue via digital marketing. Scott is the godfather of marketing technology and well known as the author of the Chief Marketing Technologists Blog at chiefmartec.com. Scott understands the marketing technology landscape better than anyone, and has been writing and talking about this topic for the last eight years. Scott holds a MBA from MIT Sloan School of Manangement and a Master’s in Computer Science from Harvard University.
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Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.