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How To Stay Relevant In The Mobile Era

Posted on May 21, 2014 by Glenn Gow

With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more frequently, more intimately and more intelligently than ever before. In order to do so without alienating buyers, advertisers must radically reform the way they deliver marketing solutions on mobile devices.

On this episode of Moneyball for Marketing, Shrikant Latkar gives us a view into how leading companies are harnessing the power of Big Data to engage mobile buyers. Key insights include:

  1. Moving to Mobile: While advertising dollars are moving slowly to mobile, the time buyers spend absorbing content on mobile and tablet devices has already eclipsed time spent watching television. ROI metric based marketing solutions associated with mobile ads are growing at a rate nearly 10 times that which the industry experienced in the digital revolution.
  2. “Apponomics”: Shrikant shows us how specialized apps, native ads and other mobile marketing solutions are creating seamless experiences for users and up to 5 times better returns on investment for brands.
  3. Acquire, Retain…Engage! Shrikant addresses the question of how brands can begin building a mobile marketing solution strategy—including data collection from different silos, next generation CRM systems, and engagement across different devices, apps and usage scenarios.

Shrikant Latkar is the form VP of Marketing at InMobi. InMobi enables the world’s leading brands, developers and publishers to engage global consumers through mobile advertising.  The InMobi platforms leverage advances in big data, user behavior and cloud-based architecture to simplify mobile advertising for its customers.  Recognized by MIT Technology Review as one of the 50 disruptive companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging seven hundred fifty nine million consumers across 165 countries. Shrikant was in charge of InMobi’s marketing strategy and outbound and internal marketing solutions. He holds an industrial accounting degree from Stanford University and a MBA from Santa Clara University. 
Read the full transcript here

Glenn Gow

Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on TwitterLinkedInGoogle+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.

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