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The Content Experiment

Posted on July 24, 2013 by Glenn Gow

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. 

Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. 

On this episode of Moneyball for Marketing, Rishi Dave discusses his fascinating insights and experience with content experimentation. He helps me answer some key questions, including: 

1. What is your content strategy regardless of platform?
2. How do you acquire new customers without using traditional outbound marketing? 
3. How can you create new business with content thought leadership?

Rishi Dave is the  former Executive Director of Digital Marketing at Dell, where he was globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Mr. Dave spent his career in the technology industry with marketing, business development, and consulting roles in start-ups to large corporations including Bain & Company, Trilogy Software, and eBay. He holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School. 
Read the full transcript here

Glenn Gow

Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on TwitterLinkedInGoogle+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.

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