The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a revenue number. As marketing’s role evolves and changes, it’s become increasingly important to be able to measure the impact marketing has on the sales pipeline.
On this episode of Moneyball for Marketing, Wynn White shares his expert insight on the quantitative substance of marketing and how to incorporate balancing with a left brain approach:
Wynn White is the Vice President of Marketing of Birst. Wynn joined Birst from Dell where he was Vice President of Dell KACE Worldwide Marketing. He has two decades of marketing and product management experience in the areas of business and marketing intelligence, system management, security and networking. Wynn holds a BA and an MBA from the University of California at Berkeley.
Read the full transcript here
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.