I had the chance to chat with Michael Vizard last week of Ziff Davis eWeek in a Channel Insider ePodcast: Making the Most of Marketing and we agree, Vendors who invest in true joint channel marketing programs should be at the top of every (SP) Solution Provider’s Vendor list.
So how is an SP going to separate the wheat from the chaff to ID the Vendors who really get it and can make a difference? Here are our top 5 indicators that SPs should be looking for when evaluating current or prospective Vendor channel marketing efforts. Any Vendor doing at least 3 of the 5 items on the list below warrants greater investments from SPs at least from a marketing point of view.
If they can’t meet this criteria, talk to your Vendors and let them know there’s a better way to market and you’re happy to provide input to the joint marketing plan.
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