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Transforming the Mobile Ecosystem with Big Data

Posted on July 17, 2013 by Crimson Marketing

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). The report details the definition of big data, it’s connection to mobile, analysis of it’s potential, practical applications, pitfalls, data collection practices, and answers frequently asked questions.

A brief overview on the report includes:

  • Defining Big Data – “Big data is most commonly defined as data sets that meet three attributes, known as the three “Vs”: volume, variety, and velocity.” But there can also be a fourth V, value. Meaningful data is data that can be captured and stored. You obtain value from data when you managing and analyzing it. “Data, big or not, doesn’t add up to anything worthwhile if it doesn’t have value to someone.”
  • Big Data and Mobile – Mobile big data can be found not only through smartphones and consumer usage patterns, but also in apps and other mobile services. As users move towards varying digital channels, they’re leaving leaving a datal trail of their movements and actions.
  • Mounds of Data Creation – “Data volume will grow from 2.7 zettabytes (that would be trillions of gigabytes) in 2012 to 7.9 zettabytes in 2015 to 35 zettabytes in 2020.” Internet-connected mobile devices will play a major part in this due to user activity growth.
  • Using This Data – All aspects of our lives are migrating towards digital and mobile. Big data applications will move more and more towards optimizing and personalizing mobile services. You may also start noticing a rise in mobile advertising.


Crimson Marketing

The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at info@crimsonmarketing.com Follow me on TwitterLinkedInGoogle+, and Facebook.

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