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Why Influencer Marketing Is The New King of Content [Infographic]

Posted on May 29, 2015 by Glenn Gow

personas
Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust.

Blogs influence purchases

Consumers TRUST influencers more than brands

3x to 10x Increase in Conversion Rates

Sharing your content through influencers in your industry increases conversion rate by at least 3-10x higher than other content.

Marketers rate industry relevance, content quality and influencer personas (their personality) higher than popularity when choosing an influencer.

Working with influencers can fulfill many different types of goals

  1. Brand Awareness
  2. Education
  3. SEO Authority
  4. Social Following
  5. Damage Control
  6. Sales
  7. Trust
  8. UGC
personas, marketing tactics

Source: The Shelf

Image: Courtesy of Advantage Positioning

Glenn Gow

Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on TwitterLinkedInGoogle+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.


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