Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust.
Blogs influence purchases
Sharing your content through influencers in your industry increases conversion rate by at least 3-10x higher than other content.
Marketers rate industry relevance, content quality and influencer personas (their personality) higher than popularity when choosing an influencer.
Source: The Shelf
Image: Courtesy of Advantage Positioning
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.