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Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]

Posted on September 29, 2015 by Glenn Gow

Why It's Important To Be A Data-Driven in B2B Marketing [Infographic]The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience.  

“To do this, modern-day marketers need to combine creativity and the power of storytelling with analysis and data-driven strategies. Better data enables marketers to build targeted campaigns and deliver the right content to prospects. By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”
Salesforce created the below infographic to illustrate how marketing encourages a data-driven team and relationship with sales:

Why It's Important To Be A Data-Driven in B2B Marketing [Infographic]



Image: Courtesy of JSquared Analytics

Glenn Gow

Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on TwitterLinkedInGoogle+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.

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