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Why Sales-Marketing Alignment Saves $1 Trillion per Year

Posted on July 14, 2015 by Glenn Gow
Why Sales-Marketing Alignment Saves $1 Trillion per Year

Everyone is talking about sales-marketing alignment, but why is it really that important?

If alignment is missing, marketing is wasting their efforts to generate leads for sales:

If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks!

Scary isn’t it?

Aligning Sales and Marketing has real impact:

Businesses with effective Sales and Marketing alignment achieve 208% higher marketing revenue than organizations with disjointed teams.

Why Sales-Marketing Alignment Saves $1 Trillion per Year

Source: HubSpot

Glenn Gow

Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on TwitterLinkedInGoogle+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.


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