Everyone is talking about sales-marketing alignment, but why is it really that important?
If alignment is missing, marketing is wasting their efforts to generate leads for sales:
If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks!
Scary isn’t it?
Aligning Sales and Marketing has real impact:
Businesses with effective Sales and Marketing alignment achieve 208% higher marketing revenue than organizations with disjointed teams.
Glenn Gow is an expert in marketing performance, Coach, Board Advisor, Author, Speaker, Podcast Host and Founder & Advisor of Crimson Marketing. Follow me on Twitter, LinkedIn, Google+. To get a free copy of Crimson’s One-Page Marketing Metrics Funnel, visit here.